Philips hue

Agency

DentsuACHTUNG!

Role

Interface 
Motion 

Team Design

Design Director:
Christian Mezofï

Designers:
Caroline Busson, Tomas Freriksen
and Noortje hulshof

Team UX

Lead UX:
Lawrence Weyman-Jones

UX Designer:
Joris Feitz

About

We were asked to redesign Philips Hue’s website to show information catered to people's needs and parade the true benefits of their products.

We refined their online identity to reflect the modern premium feeling of their products. Meanwhile, we created a design system filled with responsive, interactive and multi-purpose components, which help Philips Hue stand out from other generic retailers.